![emploi](https://www.groupegendreau.com/wp-content/uploads/2020/10/emploi.png)
Promoting and sustaining employment
Job creation is a permanent concern for our group; local employment is a major challenge for sustaining production faithful to its origins for over a century. By choosing traditional fishing and shipping areas that are known for their food expertise, the Gendreau Group has become a major player in the economic legacy of the west coast through its sites in Saint-Gilles-Croix-de-Vie, Binic and Boulogne-sur-Mer.
580 employees in the Group in 2019.
![garantie qualité](https://www.groupegendreau.com/wp-content/uploads/2020/10/garantie-qualite-1.png)
Our quality guarantees
Transparency and food safety are a daily commitment:
- A food safety policy with high level IFS certification for 2 of our sites
- Total product traceability upstream and downstream with demanding specifications for our supplier partners
- Integration of the National Nutrition and Health Programme (PNNS) requirements in our product development and La Cuisine d’Océane’s commitment to NutriScore (96% of the range has an A or B score).
![Sliced Vegetables Concept](https://www.groupegendreau.com/wp-content/uploads/2020/12/16245-400x400.jpg)
Recognised quality labels
Quality labels
![ifs](https://www.groupegendreau.com/wp-content/uploads/2020/11/ifs.jpg)
International Food Standard
![nutrition-sante](https://www.groupegendreau.com/wp-content/uploads/2020/11/nutrition-sante.jpg)
National Nutrition and Health Programme
![pavillon france](https://www.groupegendreau.com/wp-content/uploads/2020/11/pavillon-france.jpg)
Pavillon France, the flag representing support for the French fishing industry
![a-bio](https://www.groupegendreau.com/wp-content/uploads/2020/11/a-bio.jpg)
1st gratins, 1st ambient salads et 1st organic ambient ready meals
![label-rouge-1](https://www.groupegendreau.com/wp-content/uploads/2020/11/label-rouge-1.jpg)
1st Label Rouge for a wild fish
![IMG_1365](https://www.groupegendreau.com/wp-content/uploads/2020/10/IMG_1365-e1622461598185.jpg)
![innovation](https://www.groupegendreau.com/wp-content/uploads/2020/10/innovation.png)
Innovation
The Gendreau Group invests in ambitious annual innovation programmes for both recipes and new packaging, constantly responding to changing consumer habits.
« We innovate on a daily basis both with our retail partners for their brands and for all our national brands. »
- In 2001, 1st Label Rouge for a wild fish: the sardine
- 1st gratins, 1st salads et 1st organic ready meals in the grocery sectione
Many sources of innovation :
- Development teams with their market and competition analysis
- Sales teams thanks to their direct contact with customers and their vision of the market
- Consumers through our direct links with them: letters, emails, social media, consultations, surveys, etc.
- All the staff through their dynamic energy in developing ideas
![environnement](https://www.groupegendreau.com/wp-content/uploads/2020/10/environnement-1.png)
Sustainable development
Preserving the environment and its resources is a priority for the Group. This is represented by:
- A deep involvement in local life: participation in local events, support for local charities including the SNSM (national sea rescue organisation) and Secours Populaire Français (fighting poverty and discrimination)
- Support for the local fishing industry through the Valorem partnership
- Protection and management of resources through organic and MSC labels
- Recycling and repurposing waste generated by the business
![Respect de LENVIRONNEMENT](https://www.groupegendreau.com/wp-content/uploads/2020/10/Respect-de-LENVIRONNEMENT.jpg)
![garantie qualité](https://www.groupegendreau.com/wp-content/uploads/2020/10/garantie-qualite.png)
Resource conservation
and sustainable fishing
![economie eau](https://www.groupegendreau.com/wp-content/uploads/2020/10/economie-eau-e1604929177929.jpg)
A water saving
progamme
![recyclage](https://www.groupegendreau.com/wp-content/uploads/2020/10/recyclage-e1604929194152.jpg)
Better
waste repurposing
Community-based partnerships
![OLYMPUS DIGITAL CAMERA](https://www.groupegendreau.com/wp-content/uploads/2020/11/PA051102-scaled.jpg)
![FIERS DE NOS SARDINES_légendée](https://www.groupegendreau.com/wp-content/uploads/2020/12/FIERS-DE-NOS-SARDINES_legendee-400x288.png)
2013
![solidaires](https://www.groupegendreau.com/wp-content/uploads/2020/11/solidaires.png)
“Fiers de nos Sardines” (Proud of our sardines)
1st community product in partnership with the fishermen of Saint-Gilles-Croix-de-Vie and the SNSM (national sea rescue organisation).
Objectives:
- Ensure that the traditional sardine expertise in Saint-Gilles-Croix-de-Vie remains a sustainable part of the coastal economy
- Perpetuate and maintain activity at the Saint-Gilles-Croix-de-Vie port
- Support for a charity: the SNSM (national sea rescue organisation)
2018
“Nos Sardinières ont du cœur” (Our sardine canners wear their hearts on their sleeve) : the adventure continues with the Secours Populaire Français (fighting poverty and discrimination). An initiative from the Gendreau sardine cannery workers.
![PICTO 0.15eurosREVERSES](https://www.groupegendreau.com/wp-content/uploads/2020/11/PICTO-0.15eurosREVERSES.png)
Act, with a €0.15 donation to Secours Populaire Français by the Gendreau cannery for every tin sold.
![CarteSGXVpoissonBBRfondblanc](https://www.groupegendreau.com/wp-content/uploads/2020/12/CarteSGXVpoissonBBRfondblanc-400x526.png)
Support for a French company and French manufacturing.
![LOGO SPF](https://www.groupegendreau.com/wp-content/uploads/2020/11/LOGO-SPF.png)
Donate, by entrusting this product to the Secours Populaire Français donation teams.
![Groupe-2102](https://www.groupegendreau.com/wp-content/uploads/2020/11/Groupe-2102.png)
€5,000 raised for the Secours Populaire Français in 2019
![PETIT PIERRE-Pilchards de harengs_Tomate et Huile_MSC_SNSM_07-2020](https://www.groupegendreau.com/wp-content/uploads/2020/10/PETIT-PIERRE-Pilchards-de-harengs_Tomate-et-Huile_MSC_SNSM_07-2020.png)
2020
Petit Pierre: supporting the SNSM
A product to support the first sea rescue station,
the SHN (organisation rescuing people and ships) was founded in 1825 in Boulogne-sur-Mer.