A word from Philippe Gendreau, Chairman and Chief executive officer
” With the aim of offering consumers high quality products in the canned fish market, ambient catering, fresh products and ambient ready meals markets, the Gendreau Group has been perpetuating the culture of authenticity for 4 generations with a single watchword: “Imagination in a can”. “
Our key values : Perpetuate and innovate !
Evolution of the group since 1903
Creation of the Gendreau establishements
1903Creation of the Gendreau establishments, a meat and fish cannery, by Eugène Gendreau
Claude Gendreau redeploys the company
1946Claude Gendreau, 3rd generation, redeploys the company. The turnover is multiplied by 10 in 30 years.
The meat canning activity is stopped and the company specialises in 100% fish.
1955The meat canning activity is stopped and the company specialises in 100% fish.
Arrival of the 4th generation with Philippe Gendreau
1986Arrival of the 4th generation with Philippe Gendreau
Launch of the ready meals activity
1990Launch of the ambient ready meals business, driven by the microwave technology
Acquisition of Vif Argent
2006Acquisition of Vif Argent by Gendreau
Creation of Maison Gendreau, formed by the merger of 2 seafood companies: Vif Argent and Gendreau
2010Creation of Maison Gendreau, formed by the merger of 2 seafood companies: Vif Argent and Gendreau
Maison Gendreau devient Groupe Gendreau, toujours fidèle à son savoir-faire « L’imagination en boîte »
2014Maison Gendreau devient Groupe Gendreau, toujours fidèle à son savoir-faire « L’imagination en boîte »
Takeover of La Perle and Le Grand Lejon
2015Takeover of La Perle des Dieux in Saint Gilles Croix de Vie (85) and Le Grand Lejon in Binic (22).
Launch of Bonne Nature
2018Launch of Bonne Nature, a specialist organic brand
Creation of La Belle Alliance
2019Creation of a new shipping company, La Belle Alliance, dedicated to the sustainability of the local fishing industry.
New boats for La Belle Alliance
2021La Belle Alliance acquires 2 new boats specialising in seasonal, sustainable and quality sardine fishing.
Integration of Petit Pierre
2021Integration of Petit Pierre based in Boulogne-sur-Mer (62)
CANNED
COLD AMBIENT
HOT AMBIENT
SMOKED DELISpotlight on our brands
Each with its own speciality, our brands have strong local roots in the Vendée, Brittany and Hauts-de-France. Discover the history and identity of each of them.
